Ten years ago, I began to develop a concept that I had for a commercial custom digital substrate. The idea was to design and create an assortment of products that could be printed as a flat sheet and then post print could be easily assembled into a variety of different solutions/applications. The sheets of flat paper card stock are pre-perforated and scored. Post print the waste can be popped away and the design folded up to have a finished three-dimensional object. Three years later I started my own business with this custom digital print substrate. Primarily designed for the Commercial Graphic Arts industry, the product line, called Digital Fold-Ups has provided me with a means to investigate many creative avenues for its application, all of which is heavily informed by my background in the arts and digital print industry.